People search for movers by city and by service. The site only answered one of the two.
The Challenge
A removals company with offices in four Colombian cities competed for moving searches in each one, plus packing and vehicle transport. With an average position of 25.4 and a 1% click-through rate, it earned 482 clicks in six months.
The Results
Organic clicks
1.18K
+145% from 482
Impressions
74.8K
+52% from 49.1K
Click-through rate
1.6%
+60% from 1%
Average position
21.9
3.5 places higher from 25.4
How We Did It, Service by Service
SEO
City by city, service by service
Movers search by city and by service, so we built for both. Clicks rose from 482 to 1.18K and click-through rate from 1% to 1.6%.
Website
A page for every office city
Each of the four office cities got a page with local detail and a quote form, plus pages for packing and vehicle transport.
PPC
Paid ads on the busiest routes
We recommended search ads on the city-to-city routes with the most demand, capturing moves while the new city pages were still gaining rankings.
What We Delivered
- City pages for each office location
- Service pages for packing and vehicle transport
- Snippet rewrites across service and city pages
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (482 to 1.18K) | +145% | Mar to Sep 2024 | Google Search Console |
| Search impressions (49.1K to 74.8K) | +52% | Mar to Sep 2024 | Google Search Console |
| Click-through rate | 1% → 1.6% | Mar to Sep 2024 | Google Search Console |