SEO Services Built on Topical Authority and Revenue

SEO services include technical SEO, keyword and topic research, content writing, on-page optimisation, local SEO, link building and reporting. Ours also cover AI search visibility, because the pages that rank in Google are the same pages that feed AI Overviews, ChatGPT and Perplexity.

On a Shamrock retainer, all eight parts run together rather than as add-ons. The audit decides the weighting: a site with crawl problems spends its first two months on technical fixes, while a technically sound site with thin content moves straight into the topical map and new pages. Content is written by our copywriting services team from search data, and links come through digital PR rather than bought placements.

Each month, an SEO agency ships a planned round of technical fixes, new or rebuilt pages and link-earning outreach, then reports what moved. The work should be visible: named pages, named fixes and named placements, not a line reading "ongoing optimisation".

A typical Shamrock month includes a crawl check for new errors, one content round published against the topical map, updates to pages that are close to page one, PR outreach for links and a report that opens with organic leads and revenue. You see the plan for the next round before it starts, and you approve content before it goes live.

SEO usually shows measurable movement within 8 to 12 weeks and meaningful revenue impact within 6 to 12 months. Your starting point and the strength of the sites already ranking set the pace, which is why the audit comes first and the timeline sits in the proposal.

The first three months cover foundations: technical fixes, rebuilt priority pages and the first content round, with early gains on low-competition terms. Months four to six bring traction on commercial searches as topic clusters fill out and links land. From month seven, pages support each other and new content ranks faster than the first round did. Competitive markets sit at the slower end of each range.

SEO cost depends on how competitive your searches are, the technical state of your site, how much content the plan needs and how many locations you want to rank in. We quote a fixed monthly fee after the free audit, so you know the exact figure before you commit.

Shamrock engagements usually start from $3,000 a month in fees, and SEO retainers run on a 6-month minimum, then roll monthly with 30 days' notice. Tools such as Semrush, Ahrefs and Screaming Frog are included in the fee rather than billed on top. Be wary of very cheap SEO packages: at a low monthly fee there is rarely budget for real content or earned links, which are the two things that move rankings.

Choose an SEO agency that explains what it found on your site, names who will do the work and reports on leads and revenue rather than rankings alone. A proposal copied from a template, with no reference to your pages or competitors, tells you the audit was never done.

Ask to see results for a business with a similar sales model, ask what success looks like at 3, 6 and 12 months, and ask where links come from. An agency that talks about link networks, guaranteed positions or a one-off fee for ongoing SEO is showing you the problem early. Our case studies show the work behind each result, and you meet the specialists before you sign.

No. Nobody can honestly guarantee rankings, because nobody controls Google's algorithm or your competitors' activity. Guaranteed positions usually mean the agency plans to target terms nobody searches, or to use tactics that put the site at risk.

What we guarantee is the work, the reporting and the accountability. You see which fixes shipped, which pages went live, which links landed and what moved, every month. When something underperforms, the report says so and names the change we are making.

Technical SEO is the work that lets search engines crawl, render and index your site properly: site speed and Core Web Vitals, redirects, canonical tags, XML sitemaps, structured data, hreflang and internal links. Content on a technically broken site underperforms, so these fixes come first.

We run ten technical checks on every site, including log-file analysis to see where Googlebot actually spends its time. Fixes are made at template level where possible, so one change corrects hundreds of URLs. When a site needs a rebuild rather than a patch, our website services team handles it with a full redirect map, so existing rankings survive the move.

Local SEO is the work that gets a business into the Google map pack and local results for searches near its locations. It covers Google Business Profile optimisation, reviews, citations and location pages that describe each area properly, and yes, it is part of every SEO retainer where local search matters.

For multi-location businesses, we build one location page template that carries unique local detail for each branch, manage every Google Business Profile from one plan and report performance branch by branch. Pages with only the town name swapped tend to cannibalise each other and read as mass-produced, so we avoid them.

Yes. Our writers produce every page and article from a brief built on search data, and a subject reviewer checks the facts. You approve each piece before it goes live.

Each brief sets the search intent, the questions the page must answer, the entities and attributes it must cover, the internal links it carries and the answer that goes first under each heading. That structure is what lets a page rank in search and get quoted in AI answers. Where your team holds expertise we cannot, such as clinical, legal or engineering detail, we interview them and write from the interview.

We build links through digital PR: data stories, expert commentary and campaigns journalists want to cover. We never buy links from networks or private blog networks, because they put your site at risk of a manual action and rarely move rankings for long.

Our PR and SEO teams plan campaigns together, so each story targets both coverage and links to the pages that need authority. Every placement and link appears in the monthly report with the linking page, so you can check each one yourself.

We optimise for AI search by answering questions directly under each heading, covering topics fully and earning mentions on sites AI tools already trust. Generative engine optimisation (GEO) and answer engine optimisation (AEO) build on the same foundations as SEO rather than replacing them.

In practice, that means self-contained answers of one or two sentences at the top of each section, clear entity naming, FAQ and service schema, and consistent facts about your business across the web. We track which of your pages AI Overviews, ChatGPT and Perplexity cite, and report changes monthly alongside rankings.

You get a live dashboard and a monthly report covering rankings, organic traffic, leads and revenue. The report opens with performance against target and names the next month's work.

We connect Search Console, GA4 and your CRM where possible, so organic enquiries and sales can be traced to the pages that produced them. Rankings and traffic appear as supporting signals. A monthly call walks through the numbers, and you can ask for the underlying data at any time.

Yes, and SEO and PPC work best when they share data. Paid search shows within days which searches convert, SEO targets those same searches for the long term, and ad spend can step down as organic rankings take over.

Our PPC services team shares search term reports with the SEO team every month, so content gets planned around proven buying searches rather than guesses. For brand searches, the two channels are reviewed together so you are not paying for clicks you would win organically.

Most businesses need ongoing SEO while competitors keep publishing and Google keeps updating. A one-off technical audit or migration project fixes the foundations, but rankings on competitive searches come from content and links built over months.

We offer both. A fixed-scope project suits a migration, a technical clean-up or a content audit. A retainer suits growth. Once the foundations are strong and the core topics are covered, many clients step down to a lighter maintenance plan.

You keep everything we built: the technical fixes, the content and the links. Rankings earned through real content and real links usually hold for months, though competitors can overtake you when work stops.

Every account, file and page stays in your name throughout, so leaving never means handing anything back. We document the topical map and the remaining content plan at handover, so an in-house team or another agency can pick it up without starting again.