Car Rental Company: 2,120 Rental Enquiries at $3.53 Each in One Month

The Challenge

Rental searches in the UAE are crowded with aggregators bidding on every term. The company was paying top rates for searches it could win organically, and its ads sent daily, weekly and monthly renters to the same fleet page.

The Results

• Clicks21.7K
• Conversions2.12K
• Avg. CPC$0.35
• Cost$7.49K

Out of every 100 clicks

9.8 converted

Conversion rate 9.8%, calculated from conversions ÷ clicks. Industry average for Travel: 5.83%.

Cost per conversion

$3.53

29% below the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

92% lower cost per conversion

• This account$3.53
• Travel average cost per lead$44.70

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   Ads by car class and rental length

   Economy, SUV and luxury campaigns, each split into daily and monthly rentals, meant every ad showed the right car at the right price. Budget moved every week to the class with the lowest cost per enquiry.

2. SEO

   Organic pages to take the cheaper searches

   We built a page for each car class and rental length, so organic results began picking up searches that had cost money in paid, freeing budget for the terms that convert best.

3. Website

   Prices on the page, not behind a form

   Landing pages showed the price, deposit and delivery options before asking for details. Visitors who knew the cost were the ones who enquired.

What We Delivered

• Class and duration campaign structure
• SEO pages for each car class
• Pricing-led landing pages

Every Number, With Its Source

Services Used

• PPC Services
• SEO Services
• Website Services