PR Services That Earn Coverage, Links and Trust

Our PR services include digital PR campaigns, media relations, press releases, thought leadership and bylines, reactive expert commentary, product launches, crisis communications and reputation monitoring.

Most retainers combine a proactive campaign every few months with ongoing reactive work in between. Proactive campaigns create the story, while reactive PR answers journalist requests and breaking news with your experts' comment, often landing coverage within days.

Traditional PR focuses on coverage and reputation, while digital PR also targets online coverage that links back to your site. We run both together, because the same story can do both jobs.

A data study might earn a national newspaper feature (reputation), a link from that feature to your research page (search authority) and a mention that AI answer engines pick up (AI visibility). Planning for all three at the start costs little extra and multiplies what one campaign returns.

We measure PR by placements, the authority of the sites covering you, links earned, referral traffic and branded search, reported every month.

Each placement is listed with its publication, date, link status and the page it points to. Branded search volume and AI citations are tracked alongside, because rising brand searches are one of the clearest signs that coverage is reaching buyers.

No. Journalists decide what they publish, so no honest PR agency guarantees coverage. We guarantee strong stories, targeted outreach and full reporting on every pitch.

Where guaranteed placements are sold, they are usually sponsored content or advertorials. Those can have a place, but they are paid media, and they should be labelled and priced as such rather than dressed up as earned coverage.

Look for a PR agency that shows recent live coverage, names the journalists and titles it would target and explains how it measures results. A glossy deck without live placement links tells you very little.

Ask what counts as a result, how many campaigns you get each year, who pitches the stories and whether any placements are paid. Ask how PR connects to your SEO. Our answers: live placements and links reported monthly, named media lists built per campaign and no pay-for-placement.

A proactive PR campaign takes 4 to 6 weeks from story mining to outreach, and coverage usually lands in the weeks that follow. Reactive commentary can land within days.

Week one mines your data, archive and team for angles. Weeks two and three build the assets: data, visuals, quotes and a press release. Week three builds the media list, and outreach runs through weeks four to six, with follow-ups and interview requests handled for you.

Yes. We write every press release like a news story, with the headline angle in the first sentence and quotes worth using.

Press releases are sent to named journalists with a personal pitch, not blasted to a wire service list. Releases are written by our PR team with support from our copywriting services team for longer bylines and thought leadership pieces.

Yes. We provide holding statements, media handling and recovery plans, and can respond the same day when something breaks.

Crisis support gives you a holding statement within hours, one spokesperson plan and a team handling every media call. After the immediate response, reputation monitoring tracks mentions and sentiment until the story settles.

Yes. We pitch to national and trade media across the markets our clients sell in, adapting the story for each one.

Trade press often matters more than national titles for B2B brands, because it reaches the exact buyers in a sector. The media list for each campaign is built around where your buyers read, not around the biggest names.

PR cost depends on the number of campaigns, how much reactive work you need and how many markets you target. You get a fixed monthly fee before you sign.

PR runs on a Growth Retainer with a 6-month minimum, then rolls monthly with 30 days' notice, or as a single fixed-scope campaign. A single launch campaign suits a product or opening with a clear date.

Yes. Links from respected publications are among the strongest signals of authority, which is why our PR and SEO teams plan campaigns together.

Each campaign names the pages that most need authority, such as core service or category pages, and the story is built so linking to them makes sense for the journalist.

Yes. Founder profiles, bylined articles and expert commentary make your leaders the go-to voices in your sector.

We build a list of topics each spokesperson can speak on with authority, then match them to journalist requests and features. Interviews are prepared with briefing notes, so your team knows the angle before the call.