Marketing Services That Turn Strategy Into Revenue
Shamrock is a marketing strategy agency that writes the plan deciding where your budget goes, then runs the email marketing, automation and conversion work that turns attention into repeat revenue.
Cost per demo, pipeline value, win rateCost per demo, pipeline value, win rate
Search 40%
Paid social 35%
Lifecycle 25%
Trusted by teams at
01 / Definition
What Are Marketing Services?
Marketing services are the planning and execution work that attracts, converts and keeps customers, including marketing strategy, campaigns, email marketing, automation, conversion rate optimisation and reporting. They decide which channels earn budget, what each one must deliver and how you will know it worked.
Our marketing services sit above the individual channels. We audit where your budget goes today, map where demand sits and write a plan that names the target, the channels that earn a place and the budget behind each. Channel execution runs from that plan on its own pages, such as SEO services and PPC services.
Retention lives here too. Email marketing, lifecycle automation and conversion rate optimisation (CRO) turn the customers you already paid to win into repeat revenue, which is usually the cheapest growth a business has.
For teams without a senior marketer, a fractional CMO owns the plan, manages suppliers and reports to the board, for a fraction of a full-time salary.
02 / What's included
8 Marketing Services Included in Every Plan
Every plan includes these eight services, weighted towards the stage where your funnel leaks most.
Strategy document
Marketing strategy
A written plan that names the target, the channels and the budget behind each.
Launch plan
Go-to-market planning
Positioning, pricing signals and launch sequencing for new products and markets.
Persona pack
Customer research and personas
Interviews, reviews and data turned into personas your whole team can use.
Email programme
Email and lifecycle marketing
Welcome, nurture, win-back and newsletter programmes that bring customers back.
Automated flows
Marketing automation
HubSpot, Klaviyo and ActiveCampaign flows built, tested and documented.
Monthly test log
Conversion rate optimisation
Tests on pages, forms and offers that raise the value of existing traffic.
Live dashboard
Analytics and attribution
GA4 and Looker Studio set up so revenue traces back to its channel.
Monthly leadership
Fractional CMO support
Senior marketing leadership for your team, without a full-time hire.
03 / Warning signs
Signs Your Marketing Needs a Reset
Your marketing needs a reset when spend keeps rising and nobody can say which part of it pays. These six signs are the ones we see most often.
Spending across channels with no attribution
The fixTracking and a dashboard that tie every enquiry and sale to the channel that earned it.
Running campaigns without a written plan
The fixOne plan with targets, budgets and review dates that every supplier works from.
Losing customers after the first purchase
The fixLifecycle email and automation that bring buyers back for a second order.
Buying traffic that never converts
The fixConversion tests on the pages and forms that sit between the click and the sale.
Launching products to silence
The fixA go-to-market plan with positioning, sequencing and a launch-month target.
Managing five suppliers with no lead
The fixA fractional CMO who owns the plan and holds every supplier to it.
04 / Process
Our Marketing Process in 5 Steps
Our marketing process moves from research to scale in five steps, and each step ends with a document you keep.
1
Step 01Weeks 1 to 2
Research
We review your analytics, CRM and ad accounts, interview customers and benchmark competitors, so the plan starts from evidence.
You getResearch findings and personas
2
Step 02Weeks 3 to 4
Plan
We write the plan: target, audience, channels, budget split and KPIs, with the month each one can fairly be judged.
You getOne-page marketing plan
3
Step 03Weeks 5 to 8
Launch
Tracking goes in first, then campaigns, email flows and tests go live in a planned order rather than all at once.
You getLive campaigns and flows
4
Step 04Every month
Measure
Every channel reports into one dashboard, scored against the plan's targets rather than its own vanity metrics.
You getMonthly scorecard
5
Step 05Every quarter
Scale
Budget moves towards whatever the numbers prove. Channels that stall get fixed or cut, and the plan is rewritten each quarter.
You getQuarterly plan review
05 / Email and automation
Email Marketing and Automation Flows
We build four core automated flows for every client: welcome, nurture, abandon and win-back, then add campaigns on top.
Flow 01 · Sign-up or first purchase
Welcome
Three to five emails that set expectations, introduce your best products and ask for a second action within a fortnight.
Welcome emails typically earn the highest open rates of any flow
Flow 02 · Lead not yet ready to buy
Nurture
Education and proof on a steady cadence, scored so sales hear about a lead the moment it warms up.
Scored leads reach sales with context, not cold
Flow 03 · Cart, form or checkout left
Abandon
A reminder within the hour, an objection-handling email the next day and a final nudge, stopped the moment they convert.
Recovers revenue from visitors you already paid to win
Flow 04 · No purchase in 90 to 180 days
Win-back
A check-in, a reason to return and a clean exit, so the list stays healthy and deliverability stays high.
Keeps lists clean and brings lapsed buyers back
06 / Proof
Marketing Services Case Study
This case study shows how one launch plan combined PR, short-form video and paid social to sell out an opening month with no existing audience.
Hospitality groupHospitality
A new opening sold out its first month ahead of target
Challenge
A new venue needed to sell out its first month with no existing audience and no press relationships in the city.
What we did
A launch plan that sequenced media outreach first, short-form video second and a paid social push behind the content that was already working organically.
We work in the tools you already own first, then add what the plan needs, with every addition named in the proposal.
GA4Traffic, conversions and revenue
HuHubSpotCRM, email and automation
KlKlaviyoE-commerce email and SMS
SemrushMarket and competitor research
HoHotjarHeatmaps and session recordings
LoLooker StudioLive reporting dashboards
ZaZapierConnecting tools without code
Meta Business SuitePaid and organic social data
08 / Who it suits
Who Our Marketing Services Suit
Our marketing services suit three kinds of business: founder-led startups, scaling SMEs and in-house teams that need senior strategy.
Founder-led startup
Sounds likeProduct works, first customers are in, growth depends on the founder's time.
What you needA plan that picks two channels and a first email programme, so marketing stops living in the founder's head.
Usual starting pointGrowth Sprint
Scaling SME
Sounds likeSeveral channels running, several suppliers, revenue flat for a few quarters.
What you needOne plan, one dashboard and budget moved to whatever earns, with lifecycle email lifting repeat revenue.
Usual starting pointGrowth Retainer
In-house team needing senior strategy
Sounds likeA capable team that executes well but lacks a senior strategist above it.
What you needA fractional CMO who owns the plan and coaches the team, while specialists fill skill gaps.
Usual starting pointFractional CMO
09 / Comparison
Marketing Agency vs In-House Marketing Team
A marketing agency gives you senior strategy and specialist skills without the cost and hiring time of a full team, while an in-house team gives you more daily control.
Factor
In-house team
Shamrock
Cost
WeakSeveral salaries plus tools and training
StrongOne scoped monthly fee
Hiring time
WeakThree to six months per senior role
StrongTeam in place from week one
Skill range
MixedLimited to the people you hire
StrongStrategy, email, CRO and analytics specialists
Tools included
WeakBought and managed separately
StrongReporting and testing tools included
Flexibility
MixedHard to scale down quickly
StrongScope flexes each quarter
10 / FAQ
Marketing Services FAQs
These answers cover what buyers ask before they hire a marketing agency for strategy, email and retention work.
What do marketing services include?
Our marketing services include marketing strategy, go-to-market planning, customer research and personas, email and lifecycle marketing, marketing automation, CRO, analytics and attribution, and fractional CMO support. Channel execution such as SEO and PPC runs from the same plan.
The weighting follows your funnel. A business losing customers after the first order gets more lifecycle email and automation. A business buying traffic that never converts gets more CRO. A business with five suppliers and no lead gets a fractional CMO who owns the plan and holds every supplier to it.
What does a marketing strategy agency actually deliver?
A marketing strategy agency delivers a written plan that names the commercial target, the audience, the channels that earn budget, the budget split and the KPIs, with the month each can fairly be judged.
Our plan fits on one page, backed by the research behind it: analytics and CRM review, customer interviews and a competitor benchmark. Every channel then reports into one dashboard scored against the plan's targets, and the plan is rewritten each quarter from what the numbers show.
How much do marketing services cost?
The cost depends on how many channels the plan covers, how much execution we carry and how deep the reporting goes. The fee is fixed in the proposal before you sign and holds for the quarter.
Shamrock engagements usually start from $3,000 a month in fees, with any ad spend on top. A fixed-scope project, such as a go-to-market plan, is quoted separately as a one-off fee.
What is a fractional CMO, and do I need one?
A fractional CMO is a senior marketing leader who works part time inside your business. They own the plan, manage suppliers and report to the board, for a fraction of a full-time salary.
You probably need one when marketing spend is growing, several suppliers are involved and nobody senior owns the overall number. A capable in-house team without a senior strategist above it is another common fit, because the fractional CMO coaches the team while specialists fill skill gaps.
How long until marketing results show?
Most clients see movement within 90 days, mainly from moving budget away from channels that were not paying. Email and CRO gains often show within weeks. Compounding growth builds from month six.
The plan names the month each channel can fairly be judged, so nobody cuts SEO after six weeks or keeps funding a paid campaign that has failed for three months.
Do you run email marketing and automation?
Yes. We build and run email programmes in HubSpot, Klaviyo, ActiveCampaign and Mailchimp, including the automated flows, templates and list management.
Every client gets four core flows: welcome, nurture, abandon (cart, form or checkout) and win-back. Campaigns and newsletters run on top. Copy for each flow is written with our copywriting services team, and every flow reports revenue, not just opens.
What is conversion rate optimisation (CRO)?
Conversion rate optimisation is testing changes to pages, forms and offers so more of your existing visitors become enquiries or customers. It raises revenue without buying more traffic.
We test one variable at a time, record every result in a monthly test log and roll winners out across the site. Losing tests are kept on record too, so nobody pays for the same lesson twice.
Which marketing KPIs do you report?
We report revenue, qualified leads, cost per acquisition, customer lifetime value and retention rate. Reach and engagement appear as context, never as the headline.
GA4 and Looker Studio are set up so revenue traces back to the channel that earned it. The exact KPIs are agreed in writing during planning.
Can you work alongside our in-house marketing team?
Yes, and the pairing often works best. We carry strategy and specialist work, while your team keeps the brand voice and day-to-day activity.
One named lead coordinates with your team, joins your planning meetings where useful and makes sure agency work and in-house work pull towards the same target.
What is the minimum contract for marketing services?
A Growth Retainer runs on a 6-month minimum, then rolls monthly with 30 days' notice. Fixed-scope projects such as a go-to-market plan are quoted separately.
For businesses that want proof first, a 90-day Growth Sprint audits the funnel in the first fortnight, fixes the weakest stage and ends with a results review and next-step plan.
Do you plan marketing for international markets?
Yes. We plan and run marketing for clients in 14 countries, with campaigns set up by market, language and currency.
Reporting can split performance by region or currency, and calls are scheduled around your working hours.
Who owns the marketing data and accounts?
You own all of it: the CRM, the email lists, the analytics and every account. We work inside platforms registered to your business.
When an engagement ends, nothing needs transferring, because nothing was ever in our name.
