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Aesthetic clinic · Healthcare · United Arab Emirates

Aesthetic Clinic: 1,620 Consultation Requests in One Month

  • 1.62KConversions from Google Ads
  • $13.38Cost per conversion
  • 6.1%Of clicks became a conversion
  • PPC Services
  • SEO Services
  • Website Services
  • Copywriting Services
The insight that changed everything

When a click costs this much, the fastest way to cut cost is to stop paying for people who are only researching.

The Challenge

Aesthetic treatments are among the most expensive searches in the Gulf, with clicks costing several times the average. The clinic needed consultations, not browsing, and its treatment pages had to meet healthcare advertising rules while still persuading.

The Results

  • Clicks26.4K
  • Conversions1.62K
  • Avg. CPC$0.82
  • Cost$21.7K

Out of every 100 clicks

6.1 converted

Conversion rate 6.1%, calculated from conversions ÷ clicks. Industry average for Physicians & Surgeons: 12.43%.

Cost per conversion

$13.38

169% above the median of our 14 accounts ($4.97)

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

67% lower cost per conversion

  • This account$13.38
  • Physicians & Surgeons average cost per lead$40.04

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come fromGoogle Ads overview for September 2022: 26.4K clicks, 1.62K conversions, $0.82 average CPC, $21.7K cost
Google Ads, September 2022. Costs converted from UAE dirhams at the fixed rate of AED 3.6725 to $1; the screenshot shows the original dirham figures.

How We Did It, Service by Service

  1. PPC

    Paying only for booking intent

    Clicks averaged $0.82, the highest of our 14 accounts, so every wasted one hurt. Campaigns ran per treatment with tight negative keyword lists, so the budget went to people looking for a clinic, not reading about a procedure.

  2. SEO

    Organic search for the research phase

    Searches like "how long does it last" were excluded from paid and targeted with organic guides instead, each linking to the treatment page and its booking form.

  3. Website

    Treatment pages built to book

    Each treatment page led with who it suits, the downtime and a starting price, with a consultation form beside every section.

  4. Copywriting

    Persuasive and compliant

    Copy stuck to what each treatment does and what to expect, with no guaranteed outcomes, which kept ads approved while still giving buyers a reason to book.

What We Delivered

  • Treatment-level Google Ads campaigns
  • Treatment page rebuild
  • SEO for research searches
  • Compliant ad and page copy

Every Number, With Its Source

Aesthetic clinic results with period and source
MetricResultPeriodSource
Conversions from Google Ads1.62KSeptember 2022Google Ads
Cost per conversion$13.38September 2022Google Ads (cost ÷ conversions)
Of clicks became a conversion6.1%September 2022Google Ads (conversions ÷ clicks)
Paid clicks at $0.82 each26.4KSeptember 2022Google Ads
Cost per conversion vs the Physicians & Surgeons average cost per lead ($40.04)67% lowerSeptember 2022Google Ads vs LocaliQ 2026 US benchmarks

Services Used

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