At position 11, a 30-year-old workshop was a page-two business. Page one was only a few places away.
The Challenge
A Mitsubishi specialist workshop trading for more than 30 years already had strong search visibility, at 1.15M impressions and 18.5K clicks in six months. Its average position of 11.1 left most searches just off page one.
The Results
Organic clicks
28.6K
+55% from 18.5K
Impressions
1.73M
+50% from 1.15M
Click-through rate
1.7%
+6% from 1.6%
Average position
9.5
1.6 places higher from 11.1
How We Did It, Service by Service
SEO
From page two to page one
An established site moved from an average position of 11.1 to 9.5, onto page one, adding 10.1K clicks in six months.
Copywriting
A page for every repair
Brakes, transmission, air conditioning and model-specific work each got a page written for the driver searching for that exact job.
Design
Thirty years of trust, made visible
We designed trust sections showing the workshop's history, brand specialism and recognition, so a new visitor saw why a specialist beats a general garage.
What We Delivered
- Service pages for each repair type
- Model-specific content
- Trust and history content
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (18.5K to 28.6K) | +55% | Mar to Sep 2024 | Google Search Console |
| Search impressions (1.15M to 1.73M) | +50% | Mar to Sep 2024 | Google Search Console |
| Average position | 11.1 → 9.5 | Mar to Sep 2024 | Google Search Console |