Nobody searches for "basement waterproofing" first. They search for the water on their floor.
The Challenge
The contractor's site described its services well, but not the problems that make homeowners pick up their phone: a wet floor, a foundation crack, water after heavy rain. Across New Jersey, Pennsylvania and Delaware it earned just 302 clicks from 59.2K impressions in six months, a 0.5% click-through rate.
The Results
Organic clicks
1.73K
+473% from 302
Impressions
153K
+158% from 59.2K
Click-through rate
1.1%
+120% from 0.5%
Average position
35.1
0.7 places higher from 35.8
How We Did It, Service by Service
SEO
Ranking for the symptom, not the service
Homeowners search for a wet floor or a crack before they know the fix. Problem pages captured those searches and pointed each one to the repair that solves it, taking impressions from 59.2K to 153K.
Copywriting
Explaining the fix in plain words
Method pages for French drains, crack injection and footing repair explained what each job involves and when it is needed, so a worried homeowner could trust the recommendation.
PPC
Paid ads for the emergency searches
Water in a basement after a storm cannot wait for rankings. We recommended call-only ads for emergency leak searches, so the contractor was reachable the same day while organic rankings grew.
What We Delivered
- Problem pages for leaks, cracks and water after rain
- Method pages for French drains, crack injection and foundation repair
- Titles and descriptions rewritten for click-through
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (302 to 1.73K) | +473% | Mar to Sep 2024 | Google Search Console |
| Search impressions (59.2K to 153K) | +158% | Mar to Sep 2024 | Google Search Console |
| Click-through rate | 0.5% → 1.1% | Mar to Sep 2024 | Google Search Console |