Interior Fit-Out Company: 391 Project Enquiries in One Month

The Challenge

Fit-out buyers judge a company by its past work, but the company's portfolio was a slow gallery with no context. Ads brought clicks that looked at a few photos and left.

The Results

• Clicks7.49K
• Conversions390.70
• Avg. CPC$0.47
• Cost$3.48K

Out of every 100 clicks

5.2 converted

Conversion rate 5.2%, calculated from conversions ÷ clicks. Industry average for Home & Home Improvement: 8.05%.

Cost per conversion

$8.92

80% above the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

90% lower cost per conversion

• This account$8.92
• Home & Home Improvement average cost per lead$90.92

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   Campaigns by space type

   Villa, apartment, office and retail fit-outs each had their own campaign, so the ad and the landing page matched what the buyer planned to build.

2. Website

   A portfolio that sells

   Each project page now showed the brief, the timeline and the finished space, giving buyers the proof they needed before enquiring.

3. Design

   Galleries that do the work justice

   We redesigned project galleries around large, fast-loading before and after images, so the quality of the work showed on a phone.

What We Delivered

• Space-type Google Ads campaigns
• Portfolio website rebuild
• Project gallery design

Every Number, With Its Source

Services Used

• PPC Services
• Website Services
• Design Services