TCL Store Launches: 140 Media Hits Across Six Cities

The Challenge

TCL was opening stores well beyond the big three cities, in Gujranwala, Narowal, Okara and Multan as well as Karachi and Islamabad. National press rarely covers a store opening in a regional city, so each launch needed its own local coverage and local buzz.

The Results

How We Did It, Service by Service

1. PR

   Local press, city by city

   In each city we sent personalised invitations to the presidents and secretaries of the local press clubs. More than 100 media representatives attended across the six launches, producing 46 print hits, 65 digital stories and 29 TV hits, with an estimated media value of PKR 8.09M.

2. Social Media

   Regional influencers for local buzz

   We worked with regional social media influencers at each opening, so the launches reached local audiences on the platforms they use as well as in their local press.

The Coverage

What We Delivered

• Personalised press club invitations in six cities
• Regional influencer partnerships
• On-the-day media management
• Coverage monitoring and reporting

See the project in Our Work

Every Number, With Its Source

Services Used

• PR Services
• Social Media Services