Farmers trust the voices they already watch. A bank card explained by those voices is a bank card farmers will apply for.
The Challenge
The Bank of Punjab's Kissan Card gives smallholder farmers easier access to finance. Farming communities across Punjab needed to hear about the card, understand its benefits and trust it, in their own language and from voices they already follow.
The Results
- Influencers engaged8 to 10
Where it ran
- Apna Pakistan
- Digital Kisan Pakistan
- Kisan News TV
- Sada Sohna Des Punjab
How We Did It, Service by Service
Social Media
Influencers farmers already watch
We collaborated with 8 to 10 prominent influencers whose content explained the Kissan Card's benefits to smallholder farmers, driving awareness and trust across Punjab's farming communities.
PR
A podcast on the story behind the card
We arranged an exclusive podcast in which BOP's Chief Digital Officer talked with an emerging podcaster about the bank's digital transformation and initiatives such as the Kissan Card.
The Coverage
What We Delivered
- Influencer selection and briefing
- 8 to 10 influencer videos
- Podcast with BOP's Chief Digital Officer
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Influencers engaged | 8 to 10 | 2024 | Coverage report |