Physiotherapy Clinic: 14.2% of Ad Clicks Became Bookings

The Challenge

Patients search for their pain, such as a bad back or a sports injury, not for "physiotherapy". The clinic's ads and pages talked about treatments, so searchers had to work out for themselves whether the clinic could help.

The Results

• Clicks2.36K
• Conversions336.29
• Avg. CPC$0.59
• Cost$1.4K

Out of every 100 clicks

14.2 converted

Conversion rate 14.2%, calculated from conversions ÷ clicks. Industry average for Health & Fitness: 6.94%.

Cost per conversion

$4.16

16% below the median of our 14 accounts ($4.97)

$0$15

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

94% lower cost per conversion

• This account$4.16
• Health & Fitness average cost per lead$67.36

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come from

How We Did It, Service by Service

1. PPC

   Ads that match the pain

   Ad groups for back pain, neck pain, sports injuries and post-surgery rehab showed the searcher their own problem in the headline. That relevance is why 14.2% of clicks converted.

2. Website

   A page for each condition

   Every condition page explained the assessment, the likely number of sessions and the price of a first visit, with a booking form on the page.

3. Copywriting

   Written the way patients talk

   We replaced clinical terms with the words patients use, and led every page with reassurance that the clinic had treated the problem many times before.

What We Delivered

• Condition-based ad groups
• Condition landing pages
• Patient-language copy

Every Number, With Its Source

Services Used

• PPC Services
• Website Services
• Copywriting Services