You cannot outrank the booking apps on "car service". You can on the exact airport and trip a customer needs.
The Challenge
New York car service searches are dominated by large fleets, booking apps and directories. A premium chauffeur service with fixed prices had 162K impressions and 1.34K clicks in six months, with no page built for most of the trips customers book.
The Results
Organic clicks
2.4K
+79% from 1.34K
Impressions
266K
+64% from 162K
Click-through rate
0.9%
+13% from 0.8%
Average position
43.7
Held steady from 43.7
How We Did It, Service by Service
SEO
Visibility in the toughest local market
Pages for each airport, trip type and route grew impressions 64% against large fleets, booking apps and directories.
PPC
Paid search for airport transfers
Airport transfers are booked on short notice. We recommended search ads for each airport so the service appeared at the moment of booking while organic pages grew.
Website
Trip pages with fixed prices
Airport, hourly and city-to-city pages each showed what separates the service, fixed prices and on-time pickup, with a booking form on every page.
Copywriting
Copy that sells punctuality
Headlines and snippets led with fixed prices and on-time pickup, the two things corporate and airport customers care about most. Clicks rose 79%.
What We Delivered
- Airport transfer pages
- Hourly and city-to-city service pages
- Route and trip-type content
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic clicks (1.34K to 2.4K) | +79% | Mar to Sep 2024 | Google Search Console |
| Search impressions (162K to 266K) | +64% | Mar to Sep 2024 | Google Search Console |
| Organic clicks in 6 months | 2.4K | Mar to Sep 2024 | Google Search Console |