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Language and tutoring school · Education · United Arab Emirates

Language School: 209 Trial Lesson Sign-Ups in One Month

  • 209Conversions from Google Ads
  • $6.74Cost per conversion
  • 4.3%Of clicks became a conversion
  • PPC Services
  • SEO Services
  • Website Services
  • Copywriting Services
The insight that changed everything

In the quietest season of the year, a free trial lesson gave people a reason to start now.

The Challenge

The school competed with online apps and large chains for learners in the summer, its quietest season. Its site asked visitors to call for prices, and its ads offered nothing a competitor did not.

The Results

  • Clicks4.83K
  • Conversions208.89
  • Avg. CPC$0.29
  • Cost$1.41K

Out of every 100 clicks

4.3 converted

Conversion rate 4.3%, calculated from conversions ÷ clicks. Industry average for Education & Instruction: 13.14%.

Cost per conversion

$6.74

36% above the median of our 14 accounts ($4.97)

Each dot is one Google Ads account in our portfolio; the line marks the median. Lower is better.

Against the industry average

91% lower cost per conversion

  • This account$6.74
  • Education & Instruction average cost per lead$77.48

Benchmark: LocaliQ Search Advertising Benchmarks 2026, US search ads averages. This account ran in the UAE, where clicks usually cost less than in the US, so read the gap as a guide rather than a like-for-like test.

See the Google Ads screenshot these figures come fromGoogle Ads overview for July 2022: 4.83K clicks, 208.89 conversions, $0.29 average CPC, $1.41K cost
Google Ads, July 2022. Costs converted from UAE dirhams at the fixed rate of AED 3.6725 to $1; the screenshot shows the original dirham figures.

How We Did It, Service by Service

  1. PPC

    An offer worth clicking

    Ads led with a free trial lesson, which gave searchers a low-risk first step in the quiet summer months.

  2. SEO

    Local searches for each language

    Pages targeting each language and area started ranking alongside the ads, bringing in sign-ups at no click cost.

  3. Website

    Prices and timetables on show

    Each course page showed the level, the timetable and the price, so learners could pick a class before signing up.

  4. Copywriting

    Copy that removes the risk

    Every page explained what happens in the trial lesson and what comes next, so signing up felt like no commitment at all.

What We Delivered

  • Trial-led Google Ads campaigns
  • Course pages by language and level
  • Local SEO
  • Offer and page copy

Every Number, With Its Source

Language and tutoring school results with period and source
MetricResultPeriodSource
Conversions from Google Ads209July 2022Google Ads
Cost per conversion$6.74July 2022Google Ads (cost ÷ conversions)
Of clicks became a conversion4.3%July 2022Google Ads (conversions ÷ clicks)
Paid clicks at $0.29 each4.83KJuly 2022Google Ads
Cost per conversion vs the Education & Instruction average cost per lead ($77.48)91% lowerJuly 2022Google Ads vs LocaliQ 2026 US benchmarks

Services Used

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