Esports reaches its fans online already. Mainstream press and TV are what tell everyone else it matters.
The Challenge
The Free Fire World Series Pakistan Fall Grand Finals decided which team would represent Pakistan at the global finals. The goal was nationwide visibility beyond gaming audiences, in mainstream print, TV and digital media.
The Results
- Media hits40+
- Estimated media valuePKR 2.8M+
- Estimated reach5.9M+
Where it ran
- The News
- Startup Pakistan
- TechJuice
- Daily Pakistan
- Urdu Point
- Brandsynario
- City 42
- Lahore News
- Pakistan Today
How We Did It, Service by Service
PR
Esports news in the mainstream
The final secured more than 40 media hits across print, electronic and digital, with an estimated media value of PKR 2.8M+ and reach of 5.9M+. The News, Startup Pakistan, TechJuice, Daily Pakistan, Urdu Point and Brandsynario covered it online, City 42 and Lahore News covered the event, and Pakistan Today and The News ran it in print.
The Coverage
What We Delivered
- Media outreach before and after the final
- Results release distribution
- Coverage monitoring and reporting
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Media hits | 40+ | September 2026 | Coverage report |
| Estimated media value | PKR 2.8M+ | September 2026 | Coverage report |
| Estimated reach | 5.9M+ | September 2026 | Coverage report |