One page for every treatment meant no strong page for any of them. Implants deserved a page of their own.
The Challenge
A two-location dental clinic offered general and cosmetic dentistry, including implants and orthodontics, but its site grouped most treatments together. It earned 6.21K clicks from 814K impressions in six months.
The Results
Organic clicks
10.2K
+64% from 6.21K
Impressions
1.5M
+84% from 814K
Click-through rate
0.7%
-13% from 0.8%
Average position
15.3
1 places higher from 16.3
How We Did It, Service by Service
SEO
Treatment pages that capture demand
Separate pages for implants, orthodontics and cosmetic work took impressions from 814K to 1.5M and clicks up 64%.
Website
Two clinics, two location pages
Each clinic location got its own page, and every treatment page linked to booking, so visitors could pick a clinic and book in one visit.
Copywriting
Patient questions answered first
Treatment time, suitability and aftercare were answered on each page before asking for a booking.
Social Media
Smiles that show the work
We planned social content around real treatment journeys, giving patients who found the clinic in search the proof they look for before booking.
What We Delivered
- Treatment pages for implants, orthodontics and cosmetic dentistry
- Clinic location pages
- Patient FAQ content
Every Number, With Its Source
| Metric | Result | Period | Source |
|---|---|---|---|
| Search impressions (814K to 1.5M) | +84% | Mar to Sep 2024 | Google Search Console |
| Organic clicks (6.21K to 10.2K) | +64% | Mar to Sep 2024 | Google Search Console |
| Average position | 16.3 → 15.3 | Mar to Sep 2024 | Google Search Console |